The corporate autobiography intends to respond, rationally, to the queries that now beleaguer all organisations: how to increase their chances of survival and development in a period of major, swift and continual changes, without losing themselves in the variety of initiatives and activities that management practices have given rise to over the decades.

The Corporate Autobiography is a way to directly act on the process of the construction of corporate values in order to strengthen and/or renew the company’s capacity for response with respect to specific strategic objectives. With the support of a task force of ISTUD lecturers and researchers, according to a previously agreed schedule and using methods drawn from ethnography, organisational development and creative writing, the Corporate Autobiography involves the organisation, in the widest possible manner, in the analysis and comprehension of:

• the company’s past
• the company’s present
• the company’s future

Through the Corporate Autobiography, using the tool/expedient of narration, companies are escorted along a route that is not only representative, but which also and above all generates semantic and value coherences.

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