Aims

• Imagine and investigate the trends of a medium-term prospect, beginning with an evaluation of the needs and expectations of the markets in a medium-long term timescale.
• Create ‘virtuous circles of thinking’ to verify, together with the persons and companies involved, spaces for innovation at product level, of business models, of sector structure and of other sectors involved.

Target

The participants are entrepreneurs and/or executives who understand the international/global market and have multidisciplinary skills and a strategic role in the company, they come from companies particularly oriented towards innovation and the study of the needs of the final client.

Topic

It is an opportunity for meeting between entrepreneurs and/or top managers from various sectors sitting around a free and creative table, to discuss the perspectives and the trends for the coming years. The ability to look beyond and direct professional activities towards scenarios that must still be partially invented, not yet translated into goods and services will emerge.

Publications

Research: Le qualità dell'abitare

Article: Le 6 "S" della casa del Futuro, by Marella Caramazza and Felice Fanizza, L'impresa - April 2008