The “Analogies” are a training model that is part of the ISTUD heritage, since it has been successfully offered to companies in both inter-company and in-house format since 1998. In recent years it has been possible to consolidate a significant heritage of experiences in the planning and organisation of this training model and to create professional relations with a group of lecturers who combine solid preparation in their field with the ability to relate to the working world.

This teaching model is based on analogical thinking a method of reasoning that operates by similitude, by apparently improbable comparisons that potentially generate new perspectives. Leaving behind ‘logic’, which operates according to strict cause/effect relations, it relates various ‘elements’ (topics, themed areas…), seeking correspondences and/or diversities. It is therefore useful to open new routes, offering unusual points of view in approaching a problem.

The meetings on the ‘analogy’ model are based on the concept that by examining cultures, knowledge and disciplines other than those that we are accustomed to dealing with in working contexts can reveal new and different ways of seeing and dealing with management problems.

On the basis of this assumption, each meeting foresees the presence of a speaker from professional settings very different from the corporate environment. The lecture is followed by a dialogue between the participants, the moderator and the speaker, seeking possible analogies between the experience described and the organisational dynamics.

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