The social role of companies

The question of social responsibility is producing long-lasting, profound effects on managerial attitudes, which with varying and at times unusual methods and intensity are changing in response to external and internal pressures that force companies to face the need to rethink their relationship with society.

This topic compels a business school like the Fondazione ISTUD to examine the future of the managerial disciplines and managerial training: in fact, it seems to us that even these are being questioned, in their basic principles, in the content and their consolidated forms.

Thanks to the know-how acquired and consolidated in recent years on this topic, the Fondazione ISTUD has developed an innovative approach in flanking companies with consultancy and support for development and the spread of a culture of social responsibility within the organisations.

The experience in the field show how the existing CSR practices at times represent the answer to external problems of adaptation, or to problems of internal integration, while it is rare to find coherent and harmonic development in both dimensions. The challenge for companies today who wish to spread a culture of social responsibility within their organisations is to ensure that the CSR practices harmoniously influence both relations outside the company and therefore the definition of the strategy and the communication choices, and the mechanisms and processes of internal integration, and in particular the organisational culture and the degree of consent that the CSR receive from members of the organisation.

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